Book Promotion Video Ideas
Social media is your megaphone to connect with readers. Identify platforms where your audience spends time (TikTok and Instagram for YA authors, LinkedIn for business writers) and post regularly https://betsoft-software.com/alkemors-tower/. Share excerpts, behind-the-scenes moments, or fun challenges. Don’t forget to engage with your followers—real relationships build real results.
Podcasts are a growing medium, with plenty of shows dedicated to books and authors. Research relevant podcasts, pitch your story, and prepare talking points to captivate listeners. Local radio stations can also provide excellent exposure.
Host a giveaway featuring signed copies of your book or related merchandise. Encourage participants to share the contest on social media to increase visibility. A little investment can yield big engagement.
Book Promotion Ideas
Design-wise, consider slapping a sticker or pull quote on your cover, or spring for a full redesign — it could boost your sales by up to 50%. Basically, don’t get complacent; there’s always room for improvement!
Design-wise, consider slapping a sticker or pull quote on your cover, or spring for a full redesign — it could boost your sales by up to 50%. Basically, don’t get complacent; there’s always room for improvement!
Keywords and categories are the descriptive tags you’ll add to your book to help readers find it on Amazon and other retailers. You’ll have chosen them when setting up your book info, but here are a few tips to optimize them for better sales.
The simplest form of authorial cross-promotion is to shout each other out on social media. For the best results, craft the post(s) for your collaborator or give them a list of talking points so they know what to highlight. And make sure it’s a fair exchange — you don’t want to be promoting them to your 5,000 followers while they’re only promoting you to 5 people!
All this networking is bound to lead to some impressive connections. Make the most of them by asking for testimonials from fellow authors and experts to use in your marketing materials. Again, this is extra-important for nonfiction authors, for whom credibility is everything; an endorsement from a well-known figure in your field is a golden ticket to book sales.
If you’ve published on other stores and platforms like Apple Books, it’s easy to generate links from within those apps as well. Don’t assume every reader will want to go through Amazon! Have store links ready from every platform you’ve published on so they can take their pick.
Book Promotion Ideas for Authors
50. Partner with libraries for author talks or readings. Contact local libraries to see if you can do a one-time author talk or recurring readings for their patrons. You can read your book, or bring your book up during your talk or reading.
Create teaser posts on social media. Drop behind-the-scenes content. Think Beyoncé-style album drop energy. When done right, this is one of the best book promotion ideas for creating buzz. You want readers counting down the days.
33. Develop a content calendar for consistent blogging. Sometimes blogging becomes an afterthought for authors, but it’s really one of the BEST ways to draw traffic to your author website. A content calendar will help keep you accountable.
6. Utilize social media platforms consistently. If you use social media (and you should), it’s important to use it regularly. People will forget you if you only post once in a blue moon, and they may even decide to unfollow you.
Book Launch Promotion Ideas
Another thing you’ll need for your book launch is a street team: a group of friends, family, and fans who will spread the word about your book and provide crucial early reviews. Check out this post for tips on building and utilizing your street team, and remember to keep them in the loop leading up to your launch.
Does your book take place in a far-off civilization or have a secret society that your readers will want to be part of? Pass out “membership cards” that grant your reader access to a secret club or identify them as card-carrying residents of another planet.
After you’ve narrowed down your platform(s) and are putting out regular book-related content, you can mix things up with fun promotions. One great thing to do is run a contest — for example, a fanart contest for your book, or a small writing contest that you judge. Promotions like this make your audience want to interact with you on social, which will make the algorithms like you too.
You can also donate your book to book drives, used bookstores, shelters, and so on. This is a great thing to do if you’ve ordered your book in bulk after offset printing and have more copies than you can realistically sell. A thrifty bookworm could end up becoming your new biggest fan!
In contrast, our 3-month publicity campaign outlined above is $9,499 (one-time fee) with GUARANTEED media placements on CBS, NBC and FOX websites; GUARANTEED online interviews; and other GUARANTEED deliverables such as customer and professional book reviews, social media management, author website design and development, book trailer creation and more.